Privacy Policy
Created on 10 June, 2024 • 129 views • 46 minutes read
Privacy Policy
Privacy Policy
Preamble
With the following privacy policy, we would like to inform you about which types of your personal data (hereinafter also referred to as "data") we process for which purposes and to what extent. The privacy policy applies to all personal data processing carried out by us, both as part of the provision of our services and in particular on our websites, in mobile applications, and within external online presences, such as our social media profiles (hereinafter collectively referred to as "online offer").
The terms used are not gender-specific.
Effective date: June 10, 2024
Table of Contents
- Preamble
- Controller
- Data Protection Officer Contact
- Overview of Processing
- Relevant Legal Bases
- Security Measures
- Transfer of Personal Data
- International Data Transfers
- General Information on Data Storage and Deletion
- Rights of Data Subjects
- Business Services
- Business Processes and Procedures
- Use of Online Platforms for Offer and Sales Purposes
- Payment Procedures
- Provision of the Online Offer and Web Hosting
- Use of Cookies
- Registration, Login and User Account
- Community Features
- Single Sign-On Login
- Newsletter and Electronic Notifications
- Web Analysis, Monitoring, and Optimization
- Plugins and Embedded Functions as well as Content
Controller
Christian Diehr
c/o Block Services
Stuttgarter Str. 106
70736 Fellbach
Email address: info@mybiolink.net
Data Protection Officer Contact
Overview of Processing
The following overview summarizes the types of data processed and the purposes of their processing and refers to the data subjects.
Types of Processed Data
- Inventory data.
- Payment data.
- Location data.
- Contact data.
- Content data.
- Contract data.
- Usage data.
- Meta, communication, and procedural data.
- Log data.
Categories of Data Subjects
- Service recipients and contractors.
- Interested parties.
- Communication partners.
- Users.
- Business and contractual partners.
- Customers.
Purposes of Processing
- Provision of contractual services and fulfillment of contractual obligations.
- Communication.
- Security measures.
- Direct marketing.
- Reach measurement.
- Office and organizational procedures.
- Organizational and administrative procedures.
- Marketing.
- Profiles with user-related information.
- Registration procedures.
- Provision of our online offer and user-friendliness.
- Information technology infrastructure.
- Business processes and economic procedures.
Relevant Legal Bases
Relevant Legal Bases under the GDPR: The following provides an overview of the legal bases of the GDPR on which we process personal data. Please note that national data protection regulations in your or our country of residence may apply in addition to the GDPR regulations. If more specific legal bases are applicable in individual cases, we will inform you about them in the privacy policy.
- Consent (Art. 6 para. 1 sentence 1 lit. a) GDPR) - The data subject has given their consent to the processing of their personal data for one or more specific purposes.
- Contract performance and pre-contractual inquiries (Art. 6 para. 1 sentence 1 lit. b) GDPR) - The processing is necessary for the performance of a contract to which the data subject is a party or to take steps at the request of the data subject before entering into a contract.
- Legal obligation (Art. 6 para. 1 sentence 1 lit. c) GDPR) - The processing is necessary for compliance with a legal obligation to which the controller is subject.
- Legitimate interests (Art. 6 para. 1 sentence 1 lit. f) GDPR) - The processing is necessary for the purposes of the legitimate interests pursued by the controller or a third party, provided that such interests are not overridden by the interests or fundamental rights and freedoms of the data subject that require protection of personal data.
National Data Protection Regulations in Germany: In addition to the data protection regulations of the GDPR, national data protection regulations apply in Germany. This includes, in particular, the Federal Data Protection Act (Bundesdatenschutzgesetz - BDSG). The BDSG contains specific provisions regarding the right to information, the right to deletion, the right to object, the processing of special categories of personal data, processing for other purposes, and transmission, including automated decision-making on a case-by-case basis, including profiling. Furthermore, state data protection laws of the individual federal states may apply.
Notice on the Applicability of GDPR and Swiss DPA: These privacy notices serve both the purpose of providing information under the Swiss DPA and the GDPR. For this reason, please note that the terms of the GDPR are used due to broader spatial application and comprehensibility. In particular, instead of the terms "processing" of "personal data," "overriding interest," and "particularly sensitive personal data" used in the Swiss DPA, the terms "processing" of "personal data," "legitimate interest," and "special categories of data" used in the GDPR are applied. However, the legal significance of the terms continues to be determined by the Swiss DPA within the framework of its applicability.
Security Measures
We take appropriate technical and organizational measures to ensure a level of security appropriate to the risk, considering the state of the art, the implementation costs, the nature, scope, context, and purposes of processing, as well as the varying likelihood and severity of the risk to the rights and freedoms of natural persons.
The measures include, in particular, securing the confidentiality, integrity, and availability of data by controlling physical and electronic access to the data, as well as access, input, disclosure, availability, and separation of the data. Furthermore, we have established procedures to ensure the exercise of data subject rights, the deletion of data, and responses to data threats. We also consider the protection of personal data in the development or selection of hardware, software, and procedures according to the principle of data protection by design and by default.
Transfer of Personal Data
In the course of our processing of personal data, it may occur that the data is transferred to other entities, companies, legally independent organizational units, or individuals or disclosed to them. Recipients of this data may include, for example, service providers tasked with IT tasks or providers of services and content integrated into a website. In such cases, we comply with legal requirements and conclude corresponding contracts or agreements with the recipients of your data, which serve to protect your data.
International Data Transfers
Data processing in third countries: If we process data in a third country (i.e., outside the European Union (EU), the European Economic Area (EEA)) or if processing occurs in the context of the use of third-party services or the disclosure or transfer of data to other individuals, entities, or companies, this will only occur in accordance with legal requirements. If the level of data protection in the third country is recognized by an adequacy decision (Art. 45 GDPR), this serves as the basis for the data transfer. Otherwise, data transfers will only occur if the level of data protection is otherwise ensured, particularly through standard contractual clauses (Art. 46 para. 2 lit. c) GDPR), explicit consent, or in the case of contractual or legally required transfers (Art. 49 para. 1 GDPR). In other cases, we will inform you of the basis of the third-country transfer for each provider from the third country, with adequacy decisions taking precedence as the basis. Information on third-country transfers and existing adequacy decisions can be found on the EU Commission's information offer: https://commission.europa.eu/law/law-topic/data-protection/international-dimension-data-protection_en?prefLang=de.
EU-US Trans-Atlantic Data Privacy Framework: As part of the so-called "Data Privacy Framework" (DPF), the EU Commission also recognized the data protection level for certain US companies as secure under the adequacy decision of July 10, 2023. The list of certified companies and further information on the DPF can be found on the website of the US Department of Commerce at https://www.dataprivacyframework.gov/ (in English). We inform you within the privacy notices which service providers used by us are certified under the Data Privacy Framework.
General Information on Data Storage and Deletion
We delete personal data processed by us in accordance with legal requirements as soon as the consents on which the processing is based are revoked or there are no further legal bases for the processing. This applies to cases where the original processing purpose no longer exists or the data is no longer needed. Exceptions to this rule exist if legal obligations or special interests require longer storage or archiving of the data.
In particular, data that must be retained for commercial or tax reasons or whose storage is necessary for legal prosecution or to protect the rights of other natural or legal persons must be appropriately archived.
Our privacy notices contain additional information on the storage and deletion of data, specifically applicable to certain processing processes.
If there are multiple indications of retention periods or deletion deadlines for a date, the longest period always applies.
If a period does not explicitly begin on a specific date and is at least one year, it automatically starts at the end of the calendar year in which the triggering event occurred. In the case of ongoing contractual relationships where data is stored, the triggering event is the time of termination or other ending of the legal relationship.
Data that is no longer needed for the originally intended purpose but is retained due to legal requirements or other reasons is processed exclusively for the reasons justifying its retention.
Further information on processing processes, procedures, and services:
- Retention and deletion of data: The following general periods apply for retention and archiving under German law:
- 10 years - Retention period for books and records, annual financial statements, inventories, management reports, opening balance sheets, and the working instructions and other organizational documents necessary for their understanding, booking documents, and invoices (§ 147 para. 3 in conjunction with para. 1 no. 1, 4 and 4a AO, § 14b para. 1 UStG, § 257 para. 1 no. 1 and 4, para. 4 HGB).
- 6 years - Other business documents: received commercial or business letters, copies of sent commercial or business letters, other documents relevant for taxation, such as hourly wage slips, operational accounting sheets, calculation documents, price lists, but also wage accounting documents, as long as they are not already booking documents, and cash strips (§ 147 para. 3 in conjunction with para. 1 no. 2, 3, 5 AO, § 257 para. 1 no. 2 and 3, para. 4 HGB).
- 3 years - Data required to consider potential warranty and compensation claims or similar contractual claims and rights and related inquiries, based on previous business experience and common industry practices, are stored for the duration of the regular statutory limitation period of three years (§§ 195, 199 BGB).
Rights of Data Subjects
Rights of data subjects under the GDPR: As data subjects, you have various rights under the GDPR, which are derived in particular from Art. 15 to 21 GDPR:
- Right to object: You have the right to object at any time, on grounds relating to your particular situation, to the processing of personal data concerning you which is based on Art. 6 para. 1 lit. e or f GDPR, including profiling based on these provisions. If personal data concerning you is processed for direct marketing purposes, you have the right to object at any time to the processing of personal data concerning you for such marketing, including profiling to the extent that it is related to such direct marketing.
- Right to withdraw consent: You have the right to withdraw your consent at any time.
- Right of access: You have the right to obtain confirmation as to whether or not personal data concerning you is being processed, and, where that is the case, access to the personal data and other information, and to obtain a copy of the data in accordance with legal requirements.
- Right to rectification: You have the right to request the completion or correction of your data in accordance with legal requirements.
- Right to erasure and restriction of processing: You have the right to request the erasure of your data immediately or, alternatively, to request the restriction of the processing of your data in accordance with legal requirements.
- Right to data portability: You have the right to receive the data concerning you, which you have provided to us, in a structured, commonly used, and machine-readable format, and to transmit those data to another controller where the legal requirements are met.
- Right to lodge a complaint with a supervisory authority: You have the right to lodge a complaint with a supervisory authority, without prejudice to any other administrative or judicial remedy, in particular in the Member State of your habitual residence, place of work, or place of the alleged infringement, if you consider that the processing of personal data concerning you infringes the GDPR.
Business Services
We process data from our contractual and business partners, such as customers and interested parties (collectively referred to as "contractual partners"), as part of contractual and comparable legal relationships as well as related measures and in terms of communication with the contractual partners (or pre-contractually), for example, to respond to inquiries.
We use this data to fulfill our contractual obligations. This includes, in particular, the obligations to provide the agreed services, any update obligations, and remedy warranty and other performance disruptions. Furthermore, we use the data to safeguard our rights and for the purposes of administrative tasks associated with these obligations and the organization of the company. We also process the data based on our legitimate interests in the proper and economic management of our business, as well as in security measures to protect our contractual partners and our business operations from misuse, endangerment of their data, secrets, information, and rights (e.g., involvement of telecommunications, transport, and other auxiliary services as well as subcontractors, banks, tax and legal advisers, payment service providers, or tax authorities). Within the scope of the applicable law, we only disclose the data of contractual partners to third parties as far as this is necessary for the aforementioned purposes or to comply with legal obligations. The contractual partners are informed about further forms of processing, such as for marketing purposes, within this privacy policy.
Which data is required for the aforementioned purposes, we inform the contractual partners before or during the data collection, e.g., in online forms, through special labeling (e.g., colors) or symbols (e.g., asterisks or similar), or personally.
We delete the data after the expiry of statutory warranty and comparable obligations, i.e., generally after four years, unless the data is stored in a customer account, for example, as long as they must be kept for legal reasons (e.g., for tax purposes, usually ten years). Data disclosed to us by the contractual partner as part of an order will be deleted in accordance with the specifications and generally after the end of the order.
- Processed data types: Inventory data (e.g., full name, home address, contact information, customer number, etc.); payment data (e.g., bank details, invoices, payment history); contact data (e.g., postal and email addresses or phone numbers); contract data (e.g., contract subject, duration, customer category).
- Data subjects: Service recipients and contractors; interested parties; business and contractual partners.
- Purposes of processing: Provision of contractual services and fulfillment of contractual obligations; communication; office and organizational procedures; business processes and economic procedures.
- Retention and deletion: Deletion according to the information in the section "General Information on Data Storage and Deletion".
- Legal bases: Contract performance and pre-contractual inquiries (Art. 6 para. 1 sentence 1 lit. b) GDPR); legal obligation (Art. 6 para. 1 sentence 1 lit. c) GDPR); legitimate interests (Art. 6 para. 1 sentence 1 lit. f) GDPR).
Further information on processing processes, procedures, and services:
- Offer of software and platform services: We process the data of our users, registered and potential test users (hereinafter uniformly referred to as "users"), to provide them with our contractual services and based on legitimate interests to ensure the security of our offer and further develop it. The necessary information is marked as such within the order, registration, or comparable contract conclusion and includes the information required for the provision of services and billing as well as contact information to make inquiries; Legal bases: Contract performance and pre-contractual inquiries (Art. 6 para. 1 sentence 1 lit. b) GDPR).
Business Processes and Procedures
Personal data of service recipients and contractors – including customers, clients, or in specific cases, clients, patients, or business partners, as well as other third parties – are processed as part of contractual and comparable legal relationships and pre-contractual measures such as the initiation of business relationships. This data processing supports and facilitates economic processes in areas such as customer management, sales, payment transactions, accounting, and project management.
The collected data serves to fulfill contractual obligations and efficiently organize business processes. This includes handling business transactions, managing customer relationships, optimizing sales strategies, and ensuring internal accounting and financial processes. Additionally, the data supports the protection of the rights of the controller and aids in administrative tasks and company organization.
Personal data may be shared with third parties if necessary to fulfill the mentioned purposes or legal obligations.
- Processed data types: Inventory data (e.g., full name, home address, contact information, customer number); payment data (e.g., bank details, invoices, payment history); contact data (e.g., postal and email addresses or phone numbers); content data (e.g., text or image messages and contributions and related information, such as authorship information); contract data (e.g., contract subject, duration, customer category); usage data (e.g., page views and dwell time, click paths, usage intensity and frequency, device types and operating systems used, interactions with content and features); meta, communication, and procedural data (e.g., IP addresses, timestamps, identification numbers, involved parties).
- Data subjects: Service recipients and contractors; interested parties; communication partners; business and contractual partners; customers.
- Purposes of processing: Provision of contractual services and fulfillment of contractual obligations; office and organizational procedures; business processes and economic procedures; security measures; provision of our online offer and user-friendliness.
- Retention and deletion: Deletion according to the information in the section "General Information on Data Storage and Deletion".
- Legal bases: Contract performance and pre-contractual inquiries (Art. 6 para. 1 sentence 1 lit. b) GDPR); legitimate interests (Art. 6 para. 1 sentence 1 lit. f) GDPR).
Further information on processing processes, procedures, and services:
- Customer account: Customers can create an account within our online offer (e.g., customer or user account, hereinafter "customer account"). If the registration of a customer account is required, customers are informed accordingly, including the required information for registration. Customer accounts are not public and cannot be indexed by search engines. We store the IP addresses of customers and the access times as part of registration and subsequent logins and use of the customer account to provide proof of registration and prevent misuse of the customer account. After the customer account is terminated, the data of the customer account is deleted, unless it needs to be retained for other purposes or legal reasons (e.g., internal storage of customer data, order transactions, or invoices). Customers are responsible for backing up their data upon termination of the customer account; Legal bases: Contract performance and pre-contractual inquiries (Art. 6 para. 1 sentence 1 lit. b) GDPR); legitimate interests (Art. 6 para. 1 sentence 1 lit. f) GDPR).
- Economic analyses and market research: To fulfill economic purposes and identify market trends, partner and user preferences, the data available from business transactions, contracts, inquiries, etc., is analyzed. The affected group of persons may include contractual partners, interested parties, customers, visitors, and users of the controller's online offer. The analysis serves the purposes of economic evaluations, marketing, and market research (e.g., to determine customer groups with different characteristics). If available, profiles of registered users and their information on services used are considered. The analyses are solely for the controller's benefit and are not disclosed externally unless they are anonymous analyses with aggregated, anonymized values. Additionally, user privacy is respected; data for analysis purposes is processed pseudonymously and, where feasible, anonymously (e.g., as aggregated data); Legal bases: Legitimate interests (Art. 6 para. 1 sentence 1 lit. f) GDPR).
Use of Online Platforms for Offer and Sales Purposes
We offer our services on online platforms operated by other service providers. In this context, in addition to our privacy notices, the privacy policies of the respective platforms apply. This particularly applies to the payment process and the methods used on the platforms for reach measurement and interest-based marketing.
- Processed data types: Inventory data (e.g., full name, home address, contact information, customer number, etc.); payment data (e.g., bank details, invoices, payment history); contact data (e.g., postal and email addresses or phone numbers); contract data (e.g., contract subject, duration, customer category); usage data (e.g., page views and dwell time, click paths, usage intensity and frequency, device types and operating systems used, interactions with content and features); meta, communication, and procedural data (e.g., IP addresses, timestamps, identification numbers, involved parties).
- Data subjects: Service recipients and contractors; business and contractual partners.
- Purposes of processing: Provision of contractual services and fulfillment of contractual obligations; marketing; business processes and economic procedures.
- Retention and deletion: Deletion according to the information in the section "General Information on Data Storage and Deletion".
- Legal bases: Contract performance and pre-contractual inquiries (Art. 6 para. 1 sentence 1 lit. b) GDPR); legitimate interests (Art. 6 para. 1 sentence 1 lit. f) GDPR).
Payment Procedures
In the context of contractual and other legal relationships, due to legal obligations, or otherwise based on our legitimate interests, we offer efficient and secure payment options to the affected persons and use additional service providers alongside banks and credit institutions (collectively "payment service providers").
The data processed by the payment service providers include inventory data, such as name and address, bank data, such as account numbers or credit card numbers, passwords, TANs, and checksums, as well as contract, sum, and recipient-related information. This information is necessary to carry out the transactions. The entered data is, however, only processed by the payment service providers and stored with them. That is, we do not receive account or credit card-related information but only information with confirmation or negative information of the payment. Under certain circumstances, the data is transmitted to credit agencies by the payment service providers. This transmission aims at identity and credit checks. For this, we refer to the terms and privacy policies of the payment service providers.
For payment transactions, the terms and privacy policies of the respective payment service providers apply, which can be accessed within the respective websites or transaction applications. We also refer you to these for further information and for asserting withdrawal, information, and other data subject rights.
- Processed data types: Inventory data (e.g., full name, home address, contact information, customer number, etc.); payment data (e.g., bank details, invoices, payment history); contract data (e.g., contract subject, duration, customer category); usage data (e.g., page views and dwell time, click paths, usage intensity and frequency, device types and operating systems used, interactions with content and features); meta, communication, and procedural data (e.g., IP addresses, timestamps, identification numbers, involved parties).
- Data subjects: Service recipients and contractors; business and contractual partners; interested parties.
- Purposes of processing: Provision of contractual services and fulfillment of contractual obligations; business processes and economic procedures.
- Retention and deletion: Deletion according to the information in the section "General Information on Data Storage and Deletion".
- Legal bases: Contract performance and pre-contractual inquiries (Art. 6 para. 1 sentence 1 lit. b) GDPR); legitimate interests (Art. 6 para. 1 sentence 1 lit. f) GDPR).
Further information on processing processes, procedures, and services:
- PayPal: Payment services (technical integration of online payment methods) (e.g., PayPal, PayPal Plus, Braintree); Service provider: PayPal (Europe) S.à r.l. et Cie, S.C.A., 22-24 Boulevard Royal, L-2449 Luxembourg; Legal bases: Contract performance and pre-contractual inquiries (Art. 6 para. 1 sentence 1 lit. b) GDPR); Website: https://www.paypal.com/de; Privacy policy: https://www.paypal.com/de/webapps/mpp/ua/privacy-full.
- Stripe: Payment services (technical integration of online payment methods); Service provider: Stripe, Inc., 510 Townsend Street, San Francisco, CA 94103, USA; Legal bases: Contract performance and pre-contractual inquiries (Art. 6 para. 1 sentence 1 lit. b) GDPR); Website: https://stripe.com; Privacy policy: https://stripe.com/de/privacy; Basis for third-country transfers: Data Privacy Framework (DPF).
Provision of the Online Offer and Web Hosting
We process the data of the users to provide them with our online services. For this purpose, we process the IP address of the user, which is necessary to deliver the contents and functions of our online services to the user's browser or end device.
- Processed data types: Usage data (e.g., page views and dwell time, click paths, usage intensity and frequency, device types and operating systems used, interactions with content and features); meta, communication, and procedural data (e.g., IP addresses, timestamps, identification numbers, involved parties); log data (e.g., log files concerning logins or the retrieval of data or access times); content data (e.g., textual or visual messages and contributions, and the information related to them, such as authorship details or creation time).
- Data subjects: Users (e.g., website visitors, users of online services).
- Purposes of processing: Provision of our online offer and user-friendliness; information technology infrastructure (operation and provision of information systems and technical devices (computers, servers, etc.)); security measures.
- Retention and deletion: Deletion according to the information in the section "General Information on Data Storage and Deletion".
- Legal bases: Legitimate interests (Art. 6 para. 1 sentence 1 lit. f) GDPR).
Further information on processing processes, procedures, and services:
- Provision of online offer on rented storage space: To provide our online offer, we use storage space, computing capacity, and software that we rent or otherwise obtain from a corresponding server provider (also referred to as "web hoster"); Legal bases: Legitimate interests (Art. 6 para. 1 sentence 1 lit. f) GDPR).
- Collection of access data and log files: Access to our online offer is logged in the form of so-called "server log files." The server log files may include the address and name of the retrieved websites and files, the date and time of retrieval, the transferred data volumes, reports of successful retrieval, browser type and version, the user's operating system, referrer URL (the previously visited page), and usually IP addresses and the requesting provider. The server log files can be used for security purposes, for example, to avoid server overloads (especially in the case of abusive attacks, known as DDoS attacks), and to ensure the stability and load of the servers; Legal bases: Legitimate interests (Art. 6 para. 1 sentence 1 lit. f) GDPR); Deletion of data: Log file information is stored for a maximum duration of 30 days and then deleted or anonymized. Data required for further retention for evidence purposes is excluded from deletion until the final clarification of the respective incident.
- Email sending and hosting: The web hosting services we use also include sending, receiving, and storing emails. For these purposes, the addresses of the recipients and senders, as well as other information concerning the email dispatch (e.g., the involved providers) and the contents of the respective emails, are processed. The aforementioned data may also be processed for SPAM detection purposes. Please note that emails on the Internet are generally not sent in encrypted form. As a rule, emails are encrypted during transport, but not on the servers from which they are sent and received unless an end-to-end encryption method is used. Therefore, we cannot take responsibility for the transmission path of the emails between the sender and the receipt on our server; Legal bases: Legitimate interests (Art. 6 para. 1 sentence 1 lit. f) GDPR).
- ALL-INKL: Services in the field of providing information technology infrastructure and associated services (e.g., storage space and/or computing capacities); Service provider: ALL-INKL.COM - Neue Medien Münnich, owner: René Münnich, Hauptstraße 68, 02742 Friedersdorf, Germany; Legal bases: Legitimate interests (Art. 6 para. 1 sentence 1 lit. f) GDPR); Website: https://all-inkl.com/; Privacy policy: https://all-inkl.com/datenschutzinformationen/; Data processing agreement: Provided by the service provider.
Use of Cookies
Cookies are small text files or other storage markers that store information on end devices and read from them. For example, to store the login status in a user account, a shopping cart content in an e-shop, the accessed content, or used features of an online offer. Cookies can also be used for various purposes, such as to ensure the functionality, security, and convenience of online offers and to create analyses of visitor flows.
Notes on consent: We use cookies in accordance with legal requirements. Therefore, we obtain prior consent from users, unless it is not legally required. Consent is especially not necessary if the storage and reading of the information, including cookies, are absolutely necessary to provide the telemedia service (i.e., our online offer) expressly requested by the users. The revocable consent is clearly communicated to users and includes information on the respective cookie usage.
Notes on data protection legal bases: The legal basis on which we process the users' personal data using cookies depends on whether we ask users for their consent. If users consent, the legal basis for processing their data is the declared consent. Otherwise, the data processed using cookies will be based on our legitimate interests (e.g., in a business operation of our online offer and its improvement) or, if necessary for fulfilling our contractual obligations, when the use of cookies is required to meet our contractual obligations. For which purposes the cookies are used by us, we explain in the course of this privacy policy or in the context of our consent and processing processes.
Retention period: The following types of cookies are distinguished regarding the retention period:
- Temporary cookies (also known as session or session cookies): Temporary cookies are deleted at the latest after a user leaves an online offer and closes their end device (e.g., browser or mobile application).
- Permanent cookies: Permanent cookies remain stored even after closing the end device. For example, the login status can be saved, and preferred content can be displayed directly when the user visits a website again. Likewise, user data collected through cookies can be used for reach measurement. Unless we provide explicit information on the type and storage duration of cookies (e.g., when obtaining consent), users should assume that cookies are permanent and that the storage duration can be up to two years.
General information on withdrawal and objection (opt-out): Users can revoke their given consents at any time and object to the processing in accordance with legal requirements, also through the privacy settings of their browser.
- Processed data types: Meta, communication, and procedural data (e.g., IP addresses, timestamps, identification numbers, involved parties).
- Data subjects: Users (e.g., website visitors, users of online services).
- Legal bases: Legitimate interests (Art. 6 para. 1 sentence 1 lit. f) GDPR); consent (Art. 6 para. 1 sentence 1 lit. a) GDPR).
Further information on processing processes, procedures, and services:
- Processing of cookie data based on consent: We use a consent management solution in which users' consent to the use of cookies or the procedures and providers mentioned in the consent management solution is obtained. This procedure serves to obtain, record, manage, and withdraw consents, especially regarding the use of cookies and similar technologies that store, read, and process information on the users' end devices. In this process, the consents of the users for the use of cookies and the associated processing of information, including the specific processing and providers mentioned in the consent management procedure, are obtained. Users can also manage and revoke their consents. The consent declarations are stored to avoid repeated queries and to be able to prove the consent in accordance with legal requirements. The storage takes place server-side and/or in a cookie (so-called opt-in cookie) or through comparable technologies to be able to assign the consent to a specific user or their device. Unless specific information is available on the providers of consent management services, the following general notes apply: The duration of storage of the consent is up to two years. A pseudonymous user identifier is created, which is stored together with the time of consent, information on the scope of consent (e.g., categories of cookies and/or service providers concerned), and browser, system, and used end device information; Legal bases: Consent (Art. 6 para. 1 sentence 1 lit. a) GDPR).
Registration, Login, and User Account
Users can create a user account. In the context of registration, the required mandatory information is communicated to the users and processed for the purpose of providing the user account based on the fulfillment of contractual obligations. The processed data includes, in particular, the login information (username, password, and an email address).
In the context of using our registration and login functions as well as the use of the user account, we store the IP address and the time of the respective user action. The storage is based on our legitimate interests as well as those of the users in protection against misuse and other unauthorized use. In principle, these data are not passed on to third parties unless it is necessary for the pursuit of our claims or there is a legal obligation to do so.
Users can be informed by email about processes relevant to their user account, such as technical changes.
- Processed data types: Inventory data (e.g., full name, home address, contact information, customer number, etc.); contact data (e.g., postal and email addresses or phone numbers); content data (e.g., textual or visual messages and contributions and the information related to them, such as authorship details or creation time); usage data (e.g., page views and dwell time, click paths, usage intensity and frequency, device types and operating systems used, interactions with content and features); log data (e.g., log files concerning logins or the retrieval of data or access times).
- Data subjects: Users (e.g., website visitors, users of online services).
- Purposes of processing: Provision of contractual services and fulfillment of contractual obligations; security measures; organizational and administrative procedures; provision of our online offer and user-friendliness.
- Retention and deletion: Deletion according to the information in the section "General Information on Data Storage and Deletion"; deletion after termination.
- Legal bases: Contract performance and pre-contractual inquiries (Art. 6 para. 1 sentence 1 lit. b) GDPR); legitimate interests (Art. 6 para. 1 sentence 1 lit. f) GDPR).
Further information on processing processes, procedures, and services:
- Registration with pseudonyms: Users may use pseudonyms instead of clear names as usernames; Legal bases: Contract performance and pre-contractual inquiries (Art. 6 para. 1 sentence 1 lit. b) GDPR).
- User profiles are not public: The user profiles are not publicly visible and not accessible.
- Two-factor authentication: Two-factor authentication provides an additional security layer for your user account and ensures that only you can access your account, even if someone else knows your password. For this purpose, you must perform another authentication measure in addition to your password (e.g., entering a code sent to a mobile device). We will inform you about the procedure we use; Legal bases: Contract performance and pre-contractual inquiries (Art. 6 para. 1 sentence 1 lit. b) GDPR).
Community Features
The community features provided by us allow users to engage in conversations or otherwise interact with each other. Please note that the use of community features is only permitted in compliance with applicable laws, our terms and conditions, and the rights of other users and third parties.
- Processed data types: Inventory data (e.g., full name, home address, contact information, customer number, etc.); usage data (e.g., page views and dwell time, click paths, usage intensity and frequency, device types and operating systems used, interactions with content and features).
- Data subjects: Users (e.g., website visitors, users of online services).
- Purposes of processing: Provision of contractual services and fulfillment of contractual obligations; security measures; provision of our online offer and user-friendliness.
- Retention and deletion: Deletion according to the information in the section "General Information on Data Storage and Deletion".
- Legal bases: Contract performance and pre-contractual inquiries (Art. 6 para. 1 sentence 1 lit. b) GDPR); legitimate interests (Art. 6 para. 1 sentence 1 lit. f) GDPR).
Further information on processing processes, procedures, and services:
- Setting the visibility of contributions: Users can use settings to determine the extent to which their created contributions and content are visible or accessible to the public or only to certain people or groups; Legal bases: Contract performance and pre-contractual inquiries (Art. 6 para. 1 sentence 1 lit. b) GDPR).
- Right to delete content and information: Deleting users' contributions, content, or information is permissible to the required extent after appropriate consideration if there are specific indications that they violate legal rules, our guidelines, or the rights of third parties; Legal bases: Contract performance and pre-contractual inquiries (Art. 6 para. 1 sentence 1 lit. b) GDPR).
- Protecting your own data: Users decide for themselves which data they disclose about themselves within our online offer. For example, when users provide information about themselves or participate in conversations. We ask users to protect their data and only publish personal data with caution and to the extent necessary. In particular, we ask users to protect their access data and use secure passwords (i.e., preferably long and random character combinations); Legal bases: Contract performance and pre-contractual inquiries (Art. 6 para. 1 sentence 1 lit. b) GDPR).
Single-Sign-On Login
"Single-Sign-On" or "Single-Sign-On Login" refers to procedures that allow users to log in with the help of a user account at a Single-Sign-On provider (e.g., a social network) also at our online offer. The prerequisite for Single-Sign-On authentication is that users are registered with the respective Single-Sign-On provider and enter the required access data in the appropriate online form or are already logged in to the Single-Sign-On provider and confirm the Single-Sign-On login via a button.
The authentication takes place directly with the respective Single-Sign-On provider. As part of such authentication, we receive a user ID with the information that the user is logged in under this user ID at the respective Single-Sign-On provider and an ID that cannot be used further for us (so-called "user handle"). Whether additional data is provided to us depends solely on the Single-Sign-On procedure used, the data releases chosen during authentication, and what data users have shared in the privacy or other settings of their user account at the Single-Sign-On provider. Depending on the Single-Sign-On provider and the choice of the user, this can be different data, usually the email address and username. The password entered during the Single-Sign-On procedure at the Single-Sign-On provider is neither visible to us nor is it stored by us.
Users are asked to note that their stored information can be automatically synchronized with their user account at the Single-Sign-On provider, but this is not always possible or actually occurs. If, for example, the users' email addresses change, they must update them manually in their user account with us.
The Single-Sign-On login can be used by us, provided it is agreed with the users, within or before the fulfillment of a contract, if the users have been asked to do so, or based on consent, and otherwise based on our legitimate interests and those of the users in an effective and secure login system.
If users decide that they no longer want to use the link of their user account at the Single-Sign-On provider for the Single-Sign-On procedure, they must cancel this connection within their user account at the Single-Sign-On provider. If users want to delete their data from us, they must cancel their registration with us.
- Processed data types: Inventory data (e.g., full name, home address, contact information, customer number, etc.); contact data (e.g., postal and email addresses or phone numbers); usage data (e.g., page views and dwell time, click paths, usage intensity and frequency, device types and operating systems used, interactions with content and features); meta, communication, and procedural data (e.g., IP addresses, timestamps, identification numbers, involved parties).
- Data subjects: Users (e.g., website visitors, users of online services).
- Purposes of processing: Provision of contractual services and fulfillment of contractual obligations; security measures; login procedures; provision of our online offer and user-friendliness.
- Retention and deletion: Deletion according to the information in the section "General Information on Data Storage and Deletion"; deletion after termination.
- Legal bases: Contract performance and pre-contractual inquiries (Art. 6 para. 1 sentence 1 lit. b) GDPR); legitimate interests (Art. 6 para. 1 sentence 1 lit. f) GDPR).
Further information on processing processes, procedures, and services:
- Google Single-Sign-On: Authentication services for user logins, provision of Single Sign-On functions, management of identity information, and application integrations; Service provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland; Legal bases: Legitimate interests (Art. 6 para. 1 sentence 1 lit. f) GDPR); Website: https://www.google.de; Privacy policy: https://policies.google.com/privacy; Basis for third-country transfers: Data Privacy Framework (DPF); Opt-out option: Ad settings: https://myadcenter.google.com/.
- Microsoft Single-Sign-On: Authentication services for user logins, provision of Single Sign-On functions, management of identity information, and application integrations; Service provider: Microsoft Ireland Operations Limited, One Microsoft Place, South County Business Park, Leopardstown, Dublin 18, D18 P521, Ireland; Legal bases: Legitimate interests (Art. 6 para. 1 sentence 1 lit. f) GDPR); Website: https://www.microsoft.com/de-de/security/business/identity-access/azure-active-directory-single-sign-on; Privacy policy: https://privacy.microsoft.com/de-de/privacystatement; Basis for third-country transfers: Data Privacy Framework (DPF); Further information: https://www.microsoft.com/de-de/trust-center.
- X Single-Sign-On: Authentication services for user logins, provision of Single Sign-On functions, management of identity information, and application integrations; Service provider: Twitter International Company, One Cumberland Place, Fenian Street, Dublin 2 D02 AX07, Ireland; Legal bases: Legitimate interests (Art. 6 para. 1 sentence 1 lit. f) GDPR); Website: https://x.com; Privacy policy: https://x.com/privacy; Settings: https://x.com/personalization; Data processing agreement: https://privacy.x.com/en/for-our-partners/global-dpa; Basis for third-country transfers: Standard contractual clauses (https://privacy.x.com/en/for-our-partners/global-dpa).
Newsletter and Electronic Notifications
We send newsletters, emails, and other electronic notifications (hereinafter "newsletters") only with the consent of the recipients or a legal basis. If the contents of the newsletter are specifically described during registration, they are decisive for the users' consent. For subscribing to our newsletter, it is generally sufficient to provide your email address. However, to offer you a personalized service, we may also ask for your name for personal address in the newsletter or further information if necessary for the purpose of the newsletter.
Deletion and restriction of processing: We may store the unsubscribed email addresses for up to three years based on our legitimate interests before deleting them to prove previously given consent. The processing of this data is limited to the purpose of potential defense against claims. An individual deletion request is possible at any time, provided the former existence of consent is confirmed. In case of obligations to permanently observe objections, we reserve the right to store the email address solely for this purpose in a blocklist (so-called "blocklist").
The logging of the registration procedure is carried out based on our legitimate interests for the purpose of proving its proper execution. If we commission a service provider to send emails, this is done based on our legitimate interests in an efficient and secure sending system.
Contents: Information about us, our services, promotions, and offers.
- Processed data types: Inventory data (e.g., full name, home address, contact information, customer number, etc.); contact data (e.g., postal and email addresses or phone numbers); meta, communication, and procedural data (e.g., IP addresses, timestamps, identification numbers, involved parties); usage data (e.g., page views and dwell time, click paths, usage intensity and frequency, device types and operating systems used, interactions with content and features).
- Data subjects: Communication partners.
- Purposes of processing: Direct marketing (e.g., by email or postal).
- Retention and deletion: 3 years - contractual claims (AT) (data required to consider potential warranty and compensation claims or similar contractual claims and rights, as well as associated inquiries, based on past business experience and common industry practices, are stored for the duration of the regular statutory limitation period of three years (§§ 1478, 1480 ABGB).); 10 years - contractual claims (CH) (data necessary to consider potential compensation claims or similar contractual claims and rights, as well as for processing associated inquiries, based on past business experience and common industry practices, are stored for the duration of the statutory limitation period of ten years, unless a shorter period of 5 years is applicable in specific cases (Art. 127, 130 OR)).
- Legal bases: Consent (Art. 6 para. 1 sentence 1 lit. a) GDPR).
- Opt-out option: You can cancel the receipt of our newsletter at any time, i.e., withdraw your consents or object to further receipt. A link to cancel the newsletter can be found at the end of each newsletter or otherwise, you can use one of the above contact options, preferably email.
Further information on processing processes, procedures, and services:
- Measurement of opening and click rates: The newsletters contain a so-called "web beacon," i.e., a pixel-sized file that is retrieved from our server or, if we use a mailing service provider, from their server when the newsletter is opened. In the course of this retrieval, technical information, such as information about the browser and your system, as well as your IP address and the time of retrieval, are first collected. These pieces of information are used to technically improve our newsletters based on the technical data or the target groups and their reading behavior based on their retrieval locations (which can be determined with the help of the IP address) or access times. This analysis includes determining whether the newsletters are opened, when they are opened, and which links are clicked. The information is assigned to the individual newsletter recipients and stored in their profiles until deletion. The evaluations help us to recognize the reading habits of our users and to adapt our content to them or to send different content according to the interests of our users. The measurement of opening and click rates and the storage of measurement results in the profiles of users - This text area must be activated with a premium license. - premium text premium text premium text premium text premium text premium text premium text premium text premium text premium text premium text premium text premium text premium text premium text premium text premium text premium text premium text premium text premium text premium text premium text premium text premium text premium text premium text premium text premium text premium text premium text premium text premium text premium text premium text premium text premium text premium text premium text premium text premium text premium text premium text premium text premium text premium text ; Legal bases: Consent (Art. 6 para. 1 sentence 1 lit. a) GDPR).
Web Analysis, Monitoring, and Optimization
Web analysis (also referred to as "reach measurement") serves to evaluate the visitor flows of our online offer and can include behavior, interests, or demographic information about the visitors, such as age or gender, as pseudonymous values. With the help of reach analysis, we can, for example, recognize at what time our online offer or its features or content are most frequently used or invite for reuse. Likewise, we can understand which areas need optimization.
Besides web analysis, we can also use test procedures to test and optimize different versions of our online offer or its components.
Unless otherwise stated below, profiles, i.e., data summarized for a usage process, can be created and information stored in a browser or a device and read from it for these purposes. The collected information includes, in particular, visited websites and elements used there as well as technical information, such as the browser used, the computer system used, and information on usage times. If users have agreed to the collection of their location data to us or the providers of the services we use, location data can also be processed.
Furthermore, the IP addresses of the users are stored. However, we use an IP masking procedure (i.e., pseudonymization by shortening the IP address) to protect users. In general, the clear data of the users (e.g., email addresses or names) are not stored within the framework of web analysis, A/B testing, and optimization but pseudonyms. This means that we, as well as the providers of the used software, do not know the actual identity of the users, but only the data stored in their profiles for the purposes of the respective procedures.
Notes on legal bases: If we ask users for their consent for the use of third-party providers, the legal basis for processing the data is consent. Otherwise, the data of the users will be processed based on our legitimate interests (i.e., interest in efficient, economic, and user-friendly services). In this context, we refer you to the information on the use of cookies in this privacy policy.
- Processed data types: Usage data (e.g., page views and dwell time, click paths, usage intensity and frequency, device types and operating systems used, interactions with content and features); meta, communication, and procedural data (e.g., IP addresses, timestamps, identification numbers, involved parties).
- Data subjects: Users (e.g., website visitors, users of online services).
- Purposes of processing: Reach measurement (e.g., access statistics, recognition of returning visitors); profiles with user-related information (creating user profiles); provision of our online offer and user-friendliness.
- Retention and deletion: Deletion according to the information in the section "General Information on Data Storage and Deletion"; storage of cookies for up to 2 years (Unless otherwise specified, cookies and similar storage methods can be stored on the users' devices for a period of up to two years).
- Security measures: IP masking (pseudonymization of the IP address).
- Legal bases: Consent (Art. 6 para. 1 sentence 1 lit. a) GDPR); legitimate interests (Art. 6 para. 1 sentence 1 lit. f) GDPR).
Further information on processing processes, procedures, and services:
- Google Analytics: We use Google Analytics to measure and analyze the use of our online offer based on a pseudonymous user identification number. This identification number does not contain any unique data, such as names or email addresses. It is used to assign analysis information to a device to recognize which content the users have accessed within one or more usage processes, which search terms they used, which contents they have called up again, or have interacted with our online offer. Likewise, the time of use and its duration are stored, as well as the sources of the users who refer to our online offer and the technical aspects of their devices and browsers. In this process, pseudonymous profiles of users with information from the use of different devices are created, where cookies can be used. Google Analytics logs and stores no individual IP addresses for EU users. Analytics provides rough geographic location data, derived by IP addresses: city (and derived city latitude and longitude), continent, country, region, subcontinent (and ID-based counterparts). For EU traffic, IP address data is only used for deriving geolocation data before being immediately deleted. It is not logged, accessible, and not used for other purposes. When Google Analytics collects measurement data, all IP lookups are performed on EU-based servers before the traffic is forwarded to Analytics servers for processing; Service provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland; Legal bases: Consent (Art. 6 para. 1 sentence 1 lit. a) GDPR); Website: https://marketingplatform.google.com/intl/de/about/analytics/; Security measures: IP masking (pseudonymization of the IP address); Privacy policy: https://policies.google.com/privacy; Data processing agreement: https://business.safety.google/adsprocessorterms/; Basis for third-country transfers: Data Privacy Framework (DPF); Opt-out option: Opt-out plugin: https://tools.google.com/dlpage/gaoptout?hl=de, settings for displaying ad inserts: https://myadcenter.google.com/personalizationoff. Further information: https://business.safety.google/adsservices/ (types of processing and processed data).
Plug-ins and Embedded Functions and Content
We integrate functional and content elements into our online offer, which are obtained from the servers of their respective providers (hereinafter referred to as "third-party providers"). These can be, for example, graphics, videos, or city maps (hereinafter uniformly referred to as "content").
The integration always requires that the third-party providers of this content process the IP address of the users, as they could not send the content to their browser without the IP address. The IP address is therefore required for the display of this content or functionalities. We strive to use only such content whose respective providers use the IP address solely for the delivery of the content. Third-party providers may also use so-called pixel tags (invisible graphics, also referred to as "web beacons") for statistical or marketing purposes. Through the "pixel tags," information, such as visitor traffic on the pages of this website, can be evaluated. The pseudonymous information can also be stored in cookies on the users' devices and, among other things, contain technical information about the browser and operating system, referring websites, visiting times, and other information about the use of our online offer, as well as be linked to such information from other sources.
Notes on legal bases: If we ask users for their consent to use the third-party providers, the legal basis for processing the data is consent. Otherwise, the data of the users is processed based on our legitimate interests (i.e., interest in efficient, economic, and user-friendly services). In this context, we refer you to the information on the use of cookies in this privacy policy.
- Processed data types: Usage data (e.g., page views and dwell time, click paths, usage intensity and frequency, device types and operating systems used, interactions with content and features); meta, communication, and procedural data (e.g., IP addresses, timestamps, identification numbers, involved parties); inventory data (e.g., full name, home address, contact information, customer number, etc.); contact data (e.g., postal and email addresses or phone numbers); content data (e.g., textual or visual messages and contributions and the information related to them, such as authorship details or creation time); location data (information about the geographical position of a device or person).
- Data subjects: Users (e.g., website visitors, users of online services).
- Purposes of processing: Provision of our online offer and user-friendliness.
- Retention and deletion: Deletion according to the information in the section "General Information on Data Storage and Deletion"; storage of cookies for up to 2 years (Unless otherwise specified, cookies and similar storage methods can be stored on the users' devices for a period of up to two years).
- Legal bases: Consent (Art. 6 para. 1 sentence 1 lit. a) GDPR); legitimate interests (Art. 6 para. 1 sentence 1 lit. f) GDPR).
Further information on processing processes, procedures, and services:
- Google Maps: We integrate the maps of the service "Google Maps" of the provider Google. The processed data may include, in particular, IP addresses and location data of the users; Service provider: Google Cloud EMEA Limited, 70 Sir John Rogerson’s Quay, Dublin 2, Ireland; Legal bases: Consent (Art. 6 para. 1 sentence 1 lit. a) GDPR); Website: https://mapsplatform.google.com/; Privacy policy: https://policies.google.com/privacy; Basis for third-country transfers: Data Privacy Framework (DPF).
- YouTube videos: Video content; Service provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland; Legal bases: Consent (Art. 6 para. 1 sentence 1 lit. a) GDPR); Website: https://www.youtube.com; Privacy policy: https://policies.google.com/privacy; Basis for third-country transfers: Data Privacy Framework (DPF); Opt-out option: Opt-out plugin: https://tools.google.com/dlpage/gaoptout?hl=de, settings for displaying ad inserts: https://myadcenter.google.com/personalizationoff.
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